My hilarious friend, Larry, posted this lesson on attraction marketing:

"Just drive about 20 miles over the speed limit all day and you will meet dozens of new prospects in blue. BTW, they all are underpaid and need money."

Now, I know what you are thinking. "These leads might be very expensive. And, they might not convert well."

Here is what networkers forget. "It is easier to amuse people than to get them to take action." Networkers spend a lot of time amusing people on social media, trying to get an attraction marketing lead.

But will this prospect ever join? Or if this prospect joins, will this prospect take action? Or will this prospect simply spend more time staring at computer screens, duplicating our business model of entertaining random people?

So, is there something wrong with making a connection on social media? No. A connection is a "live" human being, whether we make that connection in the grocery store, at a networking event, or on Facebook. It doesn't matter. How we make the initial connection is of minor importance..

Then, what is important?

What we say to these connections Too many networkers spend hours trying to make connections, but they have no idea what to say to these connections. This could end badly. And it usually does.

Before someone purchases some automated, duplication, instant downline building system, let's first ask them if they know what to say to a cold lead if they were to get one. Maybe ask them, "Could you please write down the first 3 sentences you are going to say?"

Most can’t.

Here is our chance to be a great sponsor. We can teach them the exact words to say to build a human connection. After all, we are sponsoring other humans, not pixels on a screen.

Always remember, "If our friends and relatives hated what we said, cold prospects from our ads won’t like what we say any better." The big picture is to master the right words.

We learn by experience. Experience is recognizing the same mistake twice.

Me?

Been there, done that mistake. Then I returned several more times, because apparently I am a slow learner. Observe what we say and then, watch the result. Image we say, "I want you to view my 7-minute company video." Every time we do this, our prospects don’t join. That is called a hint.

The solution? Start saying something different. Easy rapport-building opening words. Try some of these phrases:

• "If you are like most people..."
• "We think alike."
• "We like being in control."
• "Great minds agree."

Put these words before our facts, and then prospects will trust our facts more.