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by Russ DeVan

5.0

Category: Ask Uncle Russ...

How do I tell my product "story" without sounding like I'm selling? _____MJ Murray - Oakley, CA

Dear "MJ:"

You make "your story" their idea! Think about it. Your story came from having a result with a product that handled a certain concern or complaint you had, right? Then you tried something and got a fantastic result. NOW, instead of looking for people to talk to exuberantly about your experience, LISTEN for the same complaint or concern that you originally had. When you hear it come up in conversation, and rest assured it WILL if you are listening, resist the urge to "pounce" on it with a solution. Instead, ask them what are they doing about it. If they aren't doing anything that works, or even better,  they don't know what to do. ASK them if they would like to hear how you solved the problem when it happened to you.

NOW it becomes THEIR idea to ask!  There is NO substitute, imo, for the conviction and credibility that comes from a personal experience. Works like a charm!

How do I talk about the business without creating a negative impression? ______ Billie the Kid - Austin, TX

Dear "Billie:"

Try not to think of a pink elephant. Now: How did that work? It didn't work, right? Old "pinky" showed up immediately? Why? Because YOU put him there! We are so terrified that someone is going to say; "Is this network marketing, MLM, or a pyramid?" that we do, say, or act exactly like what they heard before when they had "a negative impression.

So here's how to handle it.

#1 Remember "Russ' Law" - A closed mouth gathers no feet!

#2 Stopping using words and phrases like: "I joined...became involved in...signed up for...etc." These are dead giveaways, you have an MLM strategy for success.

#3 Know what you are building; who it includes; what it provides; and why someone would want to be a part of what you are creating!

People are drawn to confidence and clarity of vision. Uncertainty and self-doubt are like quicksand: Once you're in, it's tough to get out. Avoid the "Swamp" altogether by taking the already "paved path" that you're familiar with!

How do you respond when people say; "I don't have the time?" ___ Chasing A White Rabbit - Coeur D Alene, ID

Dear "Chasing:"

The first thing I might say is:

Could you please tell me more about that?

Anytime you hear or sense resistance; you can bet your sweet bippy that there's a concern. Most people will immediately jump to OVERCOMING the objection, instead of just being interested in it. Someone who says this obviously wants you to know they are important, aka: "busy." But to make sure you know what they mean...why not ask? What are they busy doing? What are they committed to? Is it okay that they are too busy to choose something they may really want to do instead? Are they too busy making $60,000 a year to make $60,000 a month?  DON'T ask that last one! I'm only illustrating a point.

Not having time or money are probably the most commonly used objection. Why? Because we can all relate to them, our empathy lets them slide.

However,  they are also at least 90% of the time "lies;" What the immortal Lou Tice would call: "cultural trances." Get interested in the statement. Hear it. Ask questions about it. Then offer a choice: "What if you DID have the time?" What are you doing about that? What if doing this and being successful at it took less than an hour a day? Choose to be a "choice merchant" instead of a salesperson. It's infinitely more fun, AND more effective!

I gotta go now. I'm out of time! lol ????

Author BIO

Russ DeVan

Russ DeVan is a standout in an industry that is a blur of purported experts. An exceptional speaker and coach, he inspires audiences to be their best, as well as a dynamic trainer committed to measurable intended results.

Russ is the Founder and President of Success by Design Global, LLC.

His own sales organizations have set records and standards for the MLM Industry. Mr. DeVan is the author of state-of-the-art training methodologies and concepts used by thousands of network marketing professionals worldwide.

Russ DeVan