To avoid trouble in business and to keep prospects the main center of your efforts, your core focus should be helping them and providing value to their lives. When the focus is on other aspects, our marketing will become distorted and full of emptiness. No one wants to feel like a wallet, so why are so many new MLM marketers treating prospects like an ATM. A rethinking is in order. Prospects want something of value, this doesn't mean give away your mentoring services for free. It means put some humility into the marketing and design marketing material that resonates with the prospects.

Define your human strategy first.

Before you do anything wild, define your human strategy first. Why are you in this business? How can your prospects use your knowledge? Why is your information important to your prospects? Will your marketing be beneficial for both you and your prospect? These are some questions to think about. You don't have to be Gandhi and give everything away, but you don't have to be Apple either. It is vital that the material you put out to market does help your prospects. You wouldn't give a child a half-eaten apple or pizza. Many marketers are doing that, where they withhold information or mislead in their content in order to get something valuable from the prospects.

Testing, revamping and improving your marketing plan.

All marketing plans will fail, some worse than others. If your marketing plan is human focused, it will fail more often than not. This is a good thing, because it gives you a chance to experiment and improve upon it. You can try different avenues to reach out and open up relations with your prospects, unlike other marketing plans that only want to drain people of time and money. Keeping your focus on creating connections and providing helpful content doesn't always mean you're going to lose. In fact, people respond better to content that is enriching and transparent than content that misleads or is unclear.

You will need to test, revamp and improve your marketing plan throughout your career.

Some tactics will only work for so long, and your goals may be achieved faster or slower than you expect. Leave the money aspect out of your marketing or you will set yourself up for a major fall. Money is useful but it should not be the only measurement of success. The money you make from your sales will happen if your core focus is on human to human marketing.