In network marketing, your ability to foster deep loyalty from those on your team will make or break your business.

In an industry with countless options and shiny prospecting lures around every corner, loyalty is the glue that holds organizations together through inevitable storms.

The truth is that loyalty is hard-earned but easily expendable if not carefully nurtured. As the old saying goes, "Loyalty must be republished and refreshed once in a while, or else it will certainly run out of date." You cannot simply demand loyalty from your teammates as some sort of obligatory tax. Loyalty is a reciprocal, "What have you done for me lately?" proposition.

WHERE DOES LOYALTY BEGIN?

So, if lasting loyalty from your team is the goal, where does the cultivation process begin? It starts with being outrageously loyal to your people first. That means going above and beyond in ways that create scar tissue and an unbreakable bond.

When a new distributor hits a rough patch and their conviction wavers, be the first one there with an emergency upline call or an in-person visit to rekindle their intensity. When someone is going through a personal hardship that's impacting their business, do something tangible and sacrificial to help them through it - whether that's caring for their kids, contributing financially, or whatever is required.

THIS IS WHAT WILL BE REMEMBERED

Those "wow" moments of being shockingly loyal to your people when they need it most will be remembered for a lifetime. You're making "loyalty deposits" that can be drawn upon later. There's no faking it or taking shortcuts - they'll be able to sense if you're going through the motions or truly trying to have their back.

Beyond those breakthrough moments, there are the little things that constitute being a world-class leader deserving of profound loyalty: responding promptly to questions; freely giving coaching, resources, and your best success tactics without holding back; celebrating their wins vocally and recognizing their achievements on a big stage; caring about them as whole human beings with rich lives outside of just their business.

DO THIS FIRST TO MAKE IT LAST...

When you continually give exceptional loyalty first and make clear that your people are prized assets, you'll be amazed at the loyalty you receive in return. They'll be proud to represent your organization, knowing you have their back, bulldogging their way through any objections that pop up. They'll only have eyes for the company and team that treats them like vision-mates, not just associates. You cannot put a price tag on that kind of loyalty when it permeates your entire tribe.

Make no mistake: earning profound loyalty is difficult and takes diligent maintenance. But when you have it, you have a powerful force propelling your group towards exponential growth that no new distraction or competing opportunity can derail. Earn that loyalty by being ludicrously loyal yourself, and you'll have established the most valuable business asset of all.