Even my dog Murphy learned the power of the ice breaker……"I just found out".

So you say, “Hey…what can I do to get people to ask me for information about my business?”
The secret is to use an icebreaker that will cause people want to ask you for more information. One of the most successful one’s that I have used over the years is the 4 word phrase…”I just found out”

This simple string of 4 words causes the brain to freeze and the desire to find out what it is that you just found out is all about, takes over and the person almost has no choice but to ask you what you are talking about or what you found out.   I learned this simple skill years ago from one of my mentors, Tom “Big Al” Schreiter.  And everything Tom said was true…..it worked and works very well.
Over the years of teaching this to people, I have had several say to me that it cannot be that easy.
They think that just saying those 4 words will not really work and there has to be more.

I would keep saying it does and so I decided to prove that it does. This is where my faithful pooch Murphy comes in.  When I take Murphy out for a walk, especially if I go to the dog park, I put him in a harness instead of just the collar.  The harness that I have for him has several pockets in it to carry dog snacks or food and water. So I thought hey…..what a good way to see if this really works!

So here is what I did. I made up a sign that said …."I just found out…..and if you want to know what it is…….take a brochure."

I then attached the sign to one side of his harness and put 10 brochures with my name and phone number on them, in the pocket on the other side so they were sticking out where you could take one.  Then Murphy and I headed to the Dog Park. What happened next is truly amazing.
I really learned what the power of “ I just found out” really was!

Within 5 minutes of entering the Dog Park, the first person asked me if the dog would bite if he took a brochure.   I told him that Murphy loved everyone and he reached down and took one……..thanked me and Murphy and walked off and sat down.  As I was watching him to see if he would read it or not…..another person asked if he could have brochure.  Murphy obliged and he thanked us and walked off.   This went on until all 10 brochures were gone!  The power of “I just found out” really does work.
Even my dog, who cannot speak a word of English, managed to give away 10 brochures, which resulted it 3 people calling me to find out more and 1 purchased product.

If a dog can do it….you can too.