With these activities in place you guarantee increasing the value of your business and boosting your monthly income  Increasing your customer base and giving outstanding customer service, go hand in hand.

Developing outstanding customer service is a vigorous proposition that takes daily action and must be one of the cornerstone activities of your business.

Without customers, you don’t have a business. Recruiting people into your business, without selling the product or services your company has to offer, will be a short lived activity that will fail as a long term business strategy. Someone has to sell something to someone to stay in business and if acquiring customers doesn’t start with you, this critical activity of acquiring customers, will not duplicate down into your organization.

When you increase your customer base, especially if you have a product or service that is a consumable and is purchased on a monthly basis, you guarantee increasing the value of your business and boosting your monthly income without depending on members of your team to be the only producers of sales in your company. The pressure of depending on your downline to throw off residual income goes away when you take the lead.

Treating your business as an income producing unit that sells to YOUR customer base is an activity that can be duplicated throughout your organization.

Kim Klaver teaches this concept well. Kim uses AOL as an example of a company, years ago, that went out to acquire customers by giving outstanding service and developed a model of residual sales. This increased the value of AOL as a result of this ever increasing customer base. How much more can we increase the value of our own personal company by doing the same and teaching the same?

The key is personally acquiring customers and giving outstanding customer service and then turning around and teaching what you are successfully doing to your organization. The part of the equation for success that can’t be overlooked is developing outstanding customer service. When your customers know that you care about them as customers and not just for their wallet, this not only gets them into your business as a customer but it is what has them gladly staying with you long term as a customer. Retention is so important for a successful business.

Keeping customers by developing outstanding customer service is easier and less expensive than acquiring new customers.

Acquiring customers and then retaining them is then a duplicatable strategy that can be taught and duplicated to your organization and will produce a very successful business. This can be taught by theory but it can be taught to your organization most effectively by your example. I have one last point about acquiring and retaining customers. One of the other important customers you have in your business is the team members that you attract as partners in your organization.

When you take the leadership role of not only teaching this concept of acquiring customers and giving outstanding customer service but you also model it in your own business, this shows your team that you don’t teach this on just as a theoretical basis but you actually “walk the talk” and put this into action in your own successful business.

Employ these two important activities into your business and watch your company succeed! Aim high!