Your marketing methods are hugely important, but nothing’s more important than the personality and openness that you put behind those methods. There seems to be something missing in much of the marketing going on in the network marketing industry. It’s something that is talked very little about, but is dire if you want your marketing to be highly influential. What I’m talking about is PERSONALITY in marketing.

The fact is that its due time that you stop hiding behind your computer… and start injecting your personality into your business.

Ways to Add Personality Into Your Marketing Like Me!

I’m the type of network marketer and business trainer who can’t help myself but to add personality in the marketing that I do. In fact, I could probably attribute most of my success to the fact that at times I’ve got an over-the-top type of personality. I’ve found over the years that people tend to take to my marketing much better when my personality is shining through, and I’m just being myself. On the flip side, my marketing simply doesn’t work as good when I hold back from showing my personality. Coincidence? I don’t think so! For instance I give a lot of speeches at events including conventions, and small group meeting type of things. Now we’ve all seen the people who go up there and give a speech that sounds like they’re reading it out of an automobile user manual. Boring!! People don’t want to see or hear that, and when the people in my downline watch me give a speech or presentation like that, it does not inspire them to go out there and get moving and shaking!

Part of marketing in the network marketing industry is inspiring and motivating your team... your downline.

Of course I don’t hold a candle to my beautiful wife Ann Feinstein when it comes to that. Not many people do... but I try. When I’m on stage and presenting, you can bet my personality is coming through in full force! If you’ve ever heard one of our training webinars, you can tell by listening how passionate we are, and how much we like to have fun at what we’re doing. Our personality shines through with everything.

What About Different Types of Marketing, Besides Presentations?

But what if you don’t do presentations? What if you are marketing primarily online with written word type of marketing? For instance what if you only write articles or blog? Then how are you supposed to let your personality shine through with that? A lot of my leads come through my blog traffic, articles at article directories, and social networking. For those mediums, I have learned to simply transfer my personality right through on those as well.

I also talk very much in my writing the way I talk naturally. I don’t make each article or blog post an English essay. That’s boring! I talk like I would talk to my buddies over drinks. That’s how I think of my readers. Listen, Oprah doesn’t sell millions of books for any other reason besides the fact that people love her personality. Glenn Beck doesn’t sell amazing amounts of books and gain tons of paid subscribers because of his content alone... it’s because he’s a chubby quirky guy who cries a lot, and is passionate. That’s his personality and a certain segment of the country and world love that about him. They tune in every day one way or another to listen to what he says. Even many people who hate tune in, because they want to see what’s going to happen next. That’s powerful, and proof of how important personality is. Howard Stern doesn’t have anything monumental to say to people. However people tune in, and buy subscriptions to satellite radio because they like the way he says it. He’s not afraid to be who he is, and let his personality show through.

Your marketing methods are hugely important, but nothing’s more important than the personality and openness that you put behind those methods. Without the YOU element, then it’s just another person trying to sell shakes, soaps, and money making opportunities.