This training piece lays out clear suggestions for Single Daily Actions that give a clear Game Plan with ability to Track Results!  Many distributors often ask if it is more effective to lead with product or opportunity in their prospecting conversations.

I believe that the most effective prospecting conversations lead with the relationship first.

It is only by creating a relationship first that your prospect will be willing to listen to what you have to offer with regard to your product or opportunity. The secret, then, is how do we best build rapport, create an opening to be heard and appreciated, and build the relationship? As network marketers, we typically feel more powerful with some people or in some arenas more than others. Often times, success in building a prosperous network marketing business is greatly facilitated by identifying your own power niches where you can most rapidly build a relationship or establish a common interest. Allow me to explain. Developing commonality with others is one of the keys to developing rapport. And rapport is a critical element necessary if you are to be truly heard and appreciated by your prospect. To the extent that your prospects "get" that you are interested in them and have things in common with them, they are more likely to be willing to listen to what you have to say.

So, to maximize this advantage from the start, why not seek out those individuals with whom you have one or more items in common.

Let's start by Identifying Some Areas of Commonality The following list can serve as a starting place to begin to explore those arenas in which you are likely to find others with common interests and backgrounds. Make a list of as many prospects as possible with the following items in common:

• Profession
• Work Background
• Religion
• Ethnic or Racial Group
• Club membership
• School class
• Language
• Special interest or skill
• Common challenges
• Geographic location
• Childhood affiliation
• Mutual friends or acquaintances
• Family ties
• Favorite charity
• Political or other affiliation
• Parents with college tuition bills
• People working two jobs

And, the list goes on and on. - The idea is to begin to look for those with whom you share some bond. If you are a teacher, you know all of the challenges that teachers as a profession are likely to face. Identify why your opportunity would be appealing to teachers, gaining clarity on the specific benefits to this group. Then go after them, speaking your commitment to support teachers in becoming financially independent. For example, you might offer the benefit of being able to teach out of choice or teaching because they love to work as a teacher rather than because they need to in order to survive. Taylor your benefits and approach to highlight each group's special needs and desires.

This same principle applies to any niche market or group.

For example, if your company offers an oral health care line, target dentists, hygienists and those concerned with maintaining optimum dental and periodontal health. Focus on the benefits of your product line and opportunity as it relates to those in the profession. With this focus, you might speak to dentists and hygienists about office wellness centers, the treatment of halitosis, periodontal management, secondary income streams in the practice, staff profit sharing programs, a colleague referral program, the tax advantages of a networking business, and practicing ideal dentistry out of choice instead of obligation. You get the idea.

With this type of laser focus, you will likely attract thousands of dental professionals who share these challenges in their practices and their lives. Likewise, if you market a pet care product line, target veterinarians, groomers, veterinary technicians, and pet owners with all of the benefits of interest to these groups.

With a weight loss product line, target both men and women with concerns about either eliminating those unwanted pounds or gaining more energy, a group that excludes very few.

If you offer an air purification line, you might target realtors (who would see great increases in home sales) pet owners, smokers, and others who wish to eliminate odors from their homes and offices while improving air quality. Each product line has particular appeal to a certain group of individuals. By focusing in on these markets, product interest and prospecting success dramatically increases. The same concept applies to other areas of mutuality. If you speak French, target others who speak French. Let them know that you are seeking bilingual leaders. Advertise in French publications; seek out French speaking clubs and organizations.

Go where you are likely to find your ideal prospect.

Do you have a favorite cause to support? Identify why others with your interest would want to join you in business. Set a goal of speaking to, say, 500 individuals with this focus over the next two to six months. Remember to ground your action plan to be in line with where you expect to be in the future. When you focus on the ideal prospect you want to attract, you may be surprised to see these very people show up in droves.

Create a Unique Selling Proposition Pertinent To Your Target Market

Begin by making a list of all of the features of your company, product lines and business plan that would be attractive to those you are targeting. The features are those items about you and your company, opportunity, products, compensation plan, etc. Each feature provides your prospect with a certain benefit. It is these benefits that you will speak about to interest your prospects.

Benefits are about the prospect, something of value that's in it for them. For example, your weight loss product may have some particular ingredients that make them unique or effective. The ingredients are features; the fact that the product can help your prospects lose weight or gain energy is an important benefit that would be of interest to them. Always speak in terms of benefits and back these benefits up with features. As you speak to more and more prospects in each niche market, you will gain more and more insight into the challenges, needs and desires of that group. This knowledge will assist you in continually tweaking your presentation to better hone in on what is of interest to them. Speak to Your Niche's Concerns and Pain, Hopes and Dreams

Your effectiveness will come in identifying the "seeds of discontent" or what's not working in your prospects' lives for them.

Whether it is too little time to spend with their families, not enough money to live the life they once dreamed of living, the stress of providing a quality education for their children or any other problem they are faced with solving, your job is to identify the pain in their lives and look with them to see if what you are offering might shift them out of the situation. When you are able to create an opening for them to see a possibility with your opportunity or product, you have taken the first step in creating an opening to be heard. With this knowledge, you can look to contribute to their lives, creating rich possibilities for them to step into. When you become adept at creating these rich possibilities for your niche group, you will find your business will begin to grow rapidly.

Create a Game Plan and Track Your Results

You will not necessarily know which niche will provide you with the greatest success until you track your results. Commit to prospecting a sizeable number of individuals, say 50-100 to start, in each of 2 to 4 different niche markets. Perhaps these niches might include your work group or profession, your church group, your school class, your children's soccer team's parents or your club list. Decide how many hours per week you can devote to your prospecting efforts.

Commit to a Single Daily Action that consists of a minimum number of daily conversations you will make day in and day out in each of your niche groups.

Buy a spiral bound notebook, which you will use as your journal and record the following statistics in it on a daily basis:

• • -Date of the conversation
  • -The name, address, phone, fax, email address and any other pertinent information about the prospect
  • -How you obtained the prospect's name (in other words, which ad did he answer, was he a referral from a friend or business associate, was he a warm market contact, or did you obtain his name from another source?)