And it's a key ingredient in the success model you give your people Network Marketing Sales works by creating a large NETWORK which develops a large MARKET for your product and finally, produces SALES.

The retail sale to the "end user" is the pivot of the whole process, and it's the critical element that people often forget or avoid.

Retailing is the single most important aspect of your Network Marketing Sales business. Turn someone onto a product... Okay, fine NOW turn someone onto a product because you used the product first and got magnificent benefits... Because you've become your own walking-talking testimony and can't keep yourself from sharing the product with enthusiasm real honest-to-goodness enthusiasm laced with passion and excitement... Because you would share it anyway, whether or not you made a penny from the plan it's that good... Because you feel so great... Because sharing it is giving a gift, doing a good deed, you're compelled. Because maybe you are just a customer with nothing at all to gain except another person's joy of having the same great benefits you've gotten. If you can say that you are marketing a product or product line because it is the easiest thing in the world to do so... Because you WANT to talk about it and not because you have to... Because you are genuinely motivated by it's benefits... then you hit a home run.

Take your home run, line it up with clear intention and focus, and I wouldn't be surprised if you hit a grand slam.

So, How do You Retail?

The best way is to be an example of your product especially if it is one that affects you personally. If your products are vitality or weight loss products, let people notice your results and ask you what you have been doing. Your friends and family, neighbors and co-workers, notice changes in spirit, smiles, a slimmer you, a new car. They will actually come to you and ask you what is going on, why you look and act so differently. Imagine, getting one good customer each week just because you went down four dress sizes or four notches on your belt. One good customer per week, that's all, times 50 weeks a year. Want to put a pencil to that? What if five of those 50 were as successful as you with the products and wanted to do the same thing you are doing and become distributors for the product because they were happy retail customers first? What if they turned on their friends and co-workers as well, and all of a sudden realize that they can sell the products, too, just by sharing benefits? This is getting pretty interesting. Let's look at Year Two with 50 more new customers and just five of them coming and going your way with the business opportunity. Is your calculator starting to smoke? I sure enjoy my bonus checks, and I believe that is exactly what they are, bonus checks. The real thrill, the back bone of this industry, what keeps it all moving, what makes it happen, is the day to day "Right Now Money" of retail sales! Here are some easy and simple hints for successful retailing.

Speak Up and Speak Out

Let people overhear you. I sell product in restaurants to the people in the booth behind me who overhear (quite intentionally) the conversation. I sell products in clothing stores to people in the booth next door trying on clothes. I swear to you: If your enthusiasm is high, you can get people to follow you off elevators.

Talk to Everyone, Everywhere

Be prepared with your brochures, samples, company-approved fliers, products, and keep your business bag stocked at all times to meet the moment in the middle. Keep your wagon loaded at all times to do business. Fortunately for me, my company does this for us in a masterful "box" which puts the entire presentation into an incredible package, ready to go. If your company doesn't (mine didn't in its first year), then do it yourself!

Take the entrepreneurial initiative to make your business happen and don't wait around for the company to provide all the details; otherwise you may experience a negative in the business which we call "down time" not having your tools together.

Everyone you involve is watching you. Is the master copy worth duplicating? Do you think the average person is looking for right now money? Do you think the single mom with a full-time job could use an extra hundred dollars each and every week? Do you think the average American family could help reduce stress and despair in the home if the husband and wife together, being sold themselves on a product, could make an extra $500 to $1000, every month? Do you think being able to afford a family vacation every year, buying school clothes for the kids, getting a car that doesn't break down, could save a marriage? Do you think retailing could take a person out of survival energy into dreams and abundance? Do you think that a family could come out of the pressure cooker and give themselves a new lease on life with an extra cash flow that didn't mean having another job that took them away from their home? Is it any wonder that many of the most successful distributors were also the most hungry? They are willing to do whatever it takes to make it happen; to TALK TO PEOPLE!

On Finding a "Doer"

You may believe with every fiber of your being that someone you know could turn their lives around with what you have to offer. That doesn't necessarily mean that they will accept it. To revise an old industry maxim, Some Will, Some Won't, So What... Stop Whining, Start Winning because Someone's Waiting just for you... for the light at the end of the tunnel, for the last bastion of free enterprise, for the way out... because you're the answer to their prayers.

So rather than waste your energy on the ones that just don't get it, keep searching for the ones who will.

If I were to come over to your house and put a bucket of oysters in the middle of your room and tell you there was a priceless pearl in one of the oysters, what would you do? Would you ask how many oysters were in the bucket? If I said there were one thousand, would you quit? How many times did someone quit drilling for oil, only to have someone else come along, go an extra foot, and hit the gusher? What about the gold mine? Sometimes you have to force yourself to keep going to hit the mother lode. Talk to people. Get excited. Change your attitude if you must, and talk to more people. There are priceless pearls just waiting for you. To help speed up the process, you may want to cut the plug on your television set and quit watching someone else making a living.

Following Up is Following Through

Call your customers. Keep records, Have a customer file. Follow up the next day and the next and the next. See how they are doing and listen. Listen to their questions. Be brief. Be service oriented.

• REPAIR anything that may have been essential to the proper use of the product
• REWARD them for taking the right steps, and...
• REJOICE with them about any immediate result they may have experienced!

Once they're Rejoicing, it's Referral time. The Relationship has been built. The Rapport is now established, they can totally Relate to everything you've been saying and now you can get your Referrals. Which leads to more Retailing, more Referrals, and ultimately the Recruit. Which is why we do this in the first place. Tons of Repetition of the equation R+R=R with TONS OF REJECTION (remember 3 pearls in every hundred oysters) will lead you to lots of Recruiting where everybody Retails and the Royalty of wholesale distributing begins to Reproduce. As this process continues to duplicate you quickly develop the ROM, Royalty Override Machine. Keep chasing the business and in time you'll have long term residual income. That allows you the luxury of Rest, Relaxation, and Recreation.

The Sample Approach... or Water Around the Marbles

It is my opinion that the most powerful way to get products into people's bodies is by sampling. The sampling approach can be done in a way I like to describe as water around the marbles. First, attach information to your samples. Your name, phone number, the name of your company, and just enough information to establish the credibility of your company and the product and directions on how to use it. You don't want to overwhelm anyone with printed material, but you want them to feel comfortable that your sample comes from a reputable source.