by Matt DiMaio
Category: Referrals
I wish I had learned this sooner.
In fact, even after several decades in network marketing, I’ve never personally heard anyone else teach this publicly.
This is a powerfully effective method that is rarely if ever, taught from the stage at company training events or on company webinars. I myself learned about it in private conversations with my friend Ron Malezis, the founder of LeadPower.net.
This just may be the SINGLE MOST EFFECTIVE TECHNIQUE to:
1. Ensure faster enrollments of multiple reps
2. Provide you with long-term income stability in your organization.
This Is Why It’s Called The TAPROOT System
Here is an image to help you visualize the reason for naming it that way. Take a look at the shape of an actual taproot.
In just a moment, we’ll show you how to apply this powerful natural phenomenon to your own organization.
First, let me describe the big mistake most reps make.
They personally sponsor a bunch of people and put them all on their first level.
As a result, their organization looks like a pancake. It is wide, but it is very flat. There’s no depth.
As a result, your activities will be similar to a hamster running in a wheel. You’re engaged in a lot of activity, but you’re not getting anywhere.
When you have an organization with no depth, it is very easy for the people you sponsored to drop out, because they don’t have anyone underneath them. They don’t have a team, and there’s little reason for them to stay engaged.
The TAPROOT system works with all the different ways for enrolling new reps:
1. Warm Market
2. Leads
3. Social Media
4. Warm Market & Referrals from the 3 previous categories
Often, you’ll have made presentations to any number of people who have not yet made the commitment to join your business. Using the TAPROOT system will help motivate them to make the decision to get started now.
With the TAPROOT system, this motivation contains both: something to gain and fear of loss.
Here Are The Exact Steps
STEP ONE. You have just enrolled a new rep. However, you will not place them in your organization, or submit their forms to the company just yet. You will hold their enrollment and use it as a way to motivate others to join.
STEP TWO. You will reach out to one of your prospects whom you feel was close to joining but just needed an extra ‘push’. Offer to place your newest recruit under them if they join right now. Once they make the commitment, you will not place them in your organization but will repeat the same process you did previously.
STEP THREE. You will reach out to your next most likely prospect, and do the same thing as you did above. This time you will offer to place both people underneath their spot.
You will continue this way until you have a new “Leg” or “TAPROOT” with several people in that downline. With the last person, you will work with the others in that line to begin placing new recruits downline from them.
Now go back and take another look at the image of the actual taproot. You’ll see that there are also smaller roots that begin to grow from the sides of the main root. That process continues over and over.
One More Way to Work the TAPROOT System
When you have a prospect who likes your business, but is unable to decide right now, ask them for referrals from their warm market. Then offer to place any of their referrals directly under them when they choose to get into the business.
Here’s a very short script to use when making contact with those referrals:
“Hello [their name] this is [your name], I’m calling you because we have a mutual acquaintance [name of contact] and your name came up. We were discussing different ways to make extra money and he/she suggested I speak to you. Do you have a moment…”
Go through a brief qualification and make your presentation, if appropriate. Then get back to your personal prospect and let them know the person they referred is ready to get started, and you want to place them on their team.
IN SUMMARY:
You’ve now seen how you can motivate people who are “on the fence” to get started now by offering to sponsor new recruits underneath them. This gives them double motivation to join now. They clearly have something valuable to gain by having these new people on their teams.
Even more importantly, they have something to LOSE.
In truth, this is a far more powerful motivator. Because it has been proven that when people have something to lose, they are much more likely to take action.
Therefore, the TAPROOT success system gives you the leverage of having more people sign up quickly and having them stay in the business longer because they’ve already got a team of people downline from them.
Author BIO
Matt DiMaio
Speaker, Trainer, Published Author, and popular YouTuber, Matt DiMaio has been conducting his special brand of training for more than 40 years.
Known as “The EnterTrainer” because he helps people Laugh and Learn their way to success, Matt also has 3 books on Amazon: “How To Remember People’s Names”, “Forgetful No More”, and “Straight ‘A’ Strategies for Successful Online Learning”.
Matt has been on stage and conducted training at some of North America’s most prestigious venues including Caesar’s Palace, Bally’s, The Paris Hotel and Casino, The Waldorf Astoria, Avery Fisher Hall at Lincoln Center, Hotel Del Coronado, Westbury Music Fair, Nassau Coliseum, The Toronto Convention Center, and even at The Super Dome.
School tells you WHAT to learn, Matt DiMaio teaches you HOW to learn it.
Now in his 4th decade of producing attention-getting results, Matt is a renowned speaker, published author with a #1 Best Seller on Amazon, and Guinness World Record Certificate holder.
Matt DiMaio is also the creator of the popular YouTube channel: “Be Smarter Faster” where he teaches accelerated learning skills that have helped tens of millions of students and gained an enthusiastic worldwide audience.
Since 1980, he has continued to research, teach, and publish the very best tips, tactics, and techniques that enable students of every age to learn everything and anything, faster and easier.
Living up to the adage of “Practice what you preach” Matt often recalls the names of everyone in his audience, even when there are hundreds.
Matt got his start in Network Marketing way back in 1976 and has worn many hats in our profession since then: a top personal producer, a respected trainer, a corporate executive with several companies, an industry consultant, and today is the “Ghost Writer” for 2 industry legends.
Often called “The EnterTrainer” for his dynamic and humorous style, Matt’s philosophy is to “Laugh and Learn Your Way to Success”.
