by Tom "Big Al" Schreiter
Category: Prospecting
Want to get prospects on our side quickly?
Before starting our presentations, we can ask, "If you don’t start a part-time business, or get an extra paycheck, what will you do?"
Our prospects don’t have an alternate plan. That is why they are talking to us. Now they will focus on looking for reasons to join our business, instead of looking for reasons not to join.
"Most people."
Prospects want what we have to offer, but prospects also hate change. Our job is to help our prospects have the courage to change things, so their lives will be better.
The words "Most people" help our prospects make decisions to move forward. Some examples:
- Most people who buy the cleanser also get the moisturizer.
- Most people call their best friend first.
- Most people make a list of prospects immediately.
- Most people start with this pack.
- Most people get their convention ticket right away.
- Most people take two packs their first week.
Prospects feel better and more secure about change if they feel like others have gone before them.
Change?
Here is another way to look at selling. We often spend our selling time talking about the features and benefits of what we have to offer.
Instead, our selling time would be better spent doing this: "Selling change."
That is what we really do. We sell our prospects on leaving their current situation and changing to something new.
Author BIO
Tom "Big Al" Schreiter