by David Feinstein
Category: Team Building
Want to hear a sad statistic? The average network marketing distributor quits within the first 6 months.
That churn-and-burn model needs to change!
Building real legacy wealth comes from developing a solid, loyal team that sticks around for the long haul. But how? After many years in the profession, I've learned the keys that boost retention and create true loyalty amongst your team.
#1 Start with the Right Mindset
Too often, we view people as merely a means to an end - warm bodies to recruit who can make sales. I've learned to check that selfish mentality. My mindset now is that my team members are real people first. They have lives, families, and dreams. My job as a leader is to help them succeed, not use them to build my dream. With this mindset of service, I get to know them personally and go the extra mile. When people feel valued intrinsically, they are more likely to hang around through ups and downs.
#2 Set Realistic Expectations
Early enthusiasm can lead to inflated expectations. I'm now very careful to set realistic expectations right from the start. I'm clear that success takes consistent work over months and years, not overnight riches. I explain the specific activities and time commitment required. That way, when things get tough, people don't bail because it doesn't match their fantasy. Honesty about the road ahead leads to greater retention and satisfaction long term.
#3 Provide Top-Notch Training
Throwing people in with minimal training is a quick path to frustration. I've learned to overinvest in training across every topic imaginable - product knowledge, prospecting skills, objection handling, social media marketing, goal setting, mindset, personal development, and much more. Ongoing education shows I'm serious about helping people grow. It also boosts skills and confidence. Equipped team members are empowered team members who stick around.
#4 Support Multiple Learning Styles
Not everyone learns the same way. I incorporate visual, auditory, experiential, and other learning styles into training, so people with different preferences can excel. Videos, audios, role-playing activities, workbooks, and hands-on mentoring provide variety. Adapting to people's unique wiring makes education stick.
#5 Foster Community
Let's be honest, business building can be a lonely road if done in isolation. I bring people together through team calls, meetups, social media groups, and service projects. These community connections provide meaningful friendships and support beyond dollars and cents. People stick around when they feel part of a tribe, not just a paycheck.
#6 Spotlight Successes
When new team members see others just like them finding success, it gives them the belief and motivation to push through growing pains. I regularly spotlight members at all levels who are achieving goals. It helps create an empowering team culture. People feel like they are joining a winning team. This culture of recognized achievement retains and inspires much more than demands to work harder from negative leaders.
#7 Stay Connected
It's easy for team members to feel neglected as the business grows. I combat this by scheduling one-on-one time with key people to provide personalized support. Even a simple text on occasion reminds them I still care. Re-recruiting existing team members through consistent connection is just as important as recruiting new ones.
#8 Create Incentives
Money is a powerful motivator but not the only one. I've realized creating unique incentives, challenges, rewards, and recognition keeps things fun. These extras boost engagement as people strive for new titles, trophy trips, and other milestones beyond just commissions. Make it a game!
#9 Embrace Flexibility
Rigid demands and policies discourage long-term loyalty. I'm flexible, meeting people where they are. A mom with young kids can't work the business full-time right now. But in a few years, she may give it her all. I work within people's changing life seasons and abilities. Flexibility shows I care about them as humans first. They reciprocate the grace and goodwill.
#10 Ask for Feedback
Finally, I survey my team regularly so I can address concerns and improve. Feeling heard increases retention dramatically even if I can't implement every suggestion. Caring more about people than my ego allows me to create an empowering culture where everyone sees themselves as valued. Our growth and retention have skyrocketed.
With love and vision, you can defy the old model of short-term distributor churn.
Aim to lead with humility, wisdom, and service. Your team will reflect that loyalty.
Author BIO
David Feinstein
Exposure to business at an early age along with the cultivation of artistic talent in writing is the background that David Feinstein brings to his business associates, prospective candidates and audiences alike. His experience throughout his career in sales and marketing and having owned and operated his own international accounting & financial management services company, is a key success factor in helping develop his international notoriety in the network marketing industry.
David and his wife, Ann have been significantly involved in direct marketing and direct sales for years, serving as a distributor (team member), speaker, trainer, Top Leader, and author in the industry on a worldwide basis. Working together, they coach, mentor, and train those seeking empowerment, greater self-esteem and branding image, and training people seeking financial success and personal life freedom.
David and Ann have grown their business that today spans over 40 countries with over 65,000 team members.
Above all else, Ann & David are focused on mentoring and leadership. Their combined expertise in recruiting, coaching, training, and international development has made Ann & David much sought-after direct sales business experts.
The Feinstein’s approach marries both classic MLM and the technology advances of the Internet and social media.