by Tom "Big Al" Schreiter
Category: Prospecting
Bad feelings? Why?
The answer is, "These bad feelings are self-induced." These feelings come from when we try to "sell" someone … something they do not need.
We have a twisted view that selling is getting people to do something that will not help them. Instead, let’s adjust our view.
Here is how selling works.
Step #1. Listen to our prospects to see if they have a problem.
Step #2. Ask them if they want to fix their problem.
Step #3. Find out when they want to fix their problem? Now, or sometime in the future.
Step #4. If they want to fix their problem now, we give them the option of what we offer, or they can continue keeping their life the same.
The good news is that we have many benefits to offer that our friends and family will want. All we have to do is be polite and ask them if they want these benefits or not.
Practice these 2 words for shorter presentations.
Prospects are skeptical. This means we must spend a lot of time proving each of our new facts. A big waste of time for our prospects and us. Let’s attempt this shortcut. This will make it easier for our prospects to accept our new information quickly, without long explanations.
Here are the 2 words: "Everybody knows …"
By putting these two words in front of new information, it can trigger these thoughts in our prospects. "Uh, everybody knows. Okay. Let’s see. I am part of everybody. And if everybody knows, that means I already know this, so it must be true. Because what I know is true."
Overly simplified for sure, but we get the idea. Let’s listen and feel how natural these phrases sound.
• "Everybody knows inflation is bad."
• "Everybody knows our raises won’t keep up with inflation."
• "Everybody knows that ordinary dieting fails."
• "Everybody knows our jobs interfere with our week."
• "Everybody knows we must treat wrinkles from the inside."
• "Everybody knows electricity prices keep going up."
Adding these two words can shorten our presentation, so we can spend more time on what really matters.
"My soul will die …"
If we hate our jobs, this feeling is with us daily. The question is, "Am I going to do anything about this? Or will I slowly watch my soul die a long, lingering painful death?"
We won’t change our situation with motivational quotes or vision boards. We must take actual action in real life. We have to say and do something different. The first step? Learn one new thing today that will make us more effective when talking with prospects. If we do this daily, our skills can make our dreams come true.
"Are rich people better prospects?"
We shouldn’t generalize, but let’s do it anyway. Generally, people with money see network marketing as an opportunity. People with money have more money … because they look for opportunity. They constantly look for reasons why an opportunity might work, versus looking for reasons why an opportunity wouldn't work.
It's a mindset.
People with less money will tend to look for reasons not to join. Why? They don't want to take chances. They don't want to risk the limited amount of funds that they have. In this generalization, it is much easier to talk to someone who understands money, opportunity, and risk. While we shouldn't prejudge, we do have to allocate our limited time. So consider this. If we had limited time, who would we want to talk to?
#1. People with money who were more open-minded?
#2. People with less money who were skeptical?
The reality is that we are looking more for the mindset. We want prospects who look for opportunities, regardless of the amount of money currently in their bank account.
Practice these 5 words to prove our point.
"There is an old saying …"
Human brains react to these 5 words by thinking, "Well, if it is an old saying, then it must be true. After all, it is an old saying!" Crazy? Yes. But our brains like shortcuts. We don’t want to listen to long explanations. We want short, believable facts. See how our brain feels when we hear these "facts":
• There is an old saying that two paychecks are better than one.
• There is an old saying that jobs interfere with our week.
• There is an old saying that we can’t lose weight by starving ourselves.
• There is an old saying to never put our tongue on a frozen pipe.
• There is an old saying that a side hustle is the quickest way to get rich.
There is an old saying, that whenever we say "there is an old saying" … that people will naturally want to believe what we say next because it is an old saying. ☺
Author BIO
Tom "Big Al" Schreiter
Tom “Big Al” Schreiter is the author of many books and audio trainings on how to recruit more distributors.
He has 36 years of experience of testing exactly what to say and do to get prospects to join.