Here is a 36-step system for building … just kidding.

Feel it?

We love simple. And, so do our prospects.

Instead of overwhelming our prospects with all of our facts, features, benefits, and information, let’s make our initial presentation simple.

Then, if our prospects are interested, they will ask us for more details. They will volunteer.

Holding Our Prospects’ Attention

Here are some great words we can say at the end of our sentences:

“But, there is a problem.”
“And then …”
“What most people don’t realize …”
“This is the key.”
“My secret?”

These little add-on phrases will buy a bit more time of our prospects’ attention.