Yes, and if you're smart, you'll realize that you need both...and sometimes some will BE both. I learned many years ago that NO one is more convincing in promoting a product OR a business opportunity than a satisfied...wait, that's not strong enough...."BLOWN - AWAY -  BY - THE - RESULTS" CUSTOMER!

If they remain a customer only, which is FINE, they are likely to become a resource for excellent referrals. If they choose to "build" an organization they will be operating from something no data, research, or exaggerated third-party claims can touch; the power of persuasion and the courage of conviction that can only come from a personal experience. It is irrefutable.

Often, over the years, I have seen a distributor's face, and spirits, visibly fall when someone says: "Ok, I'll buy the products but I'm not interested in "the business."

Here's a new paradigm: THIS may be wonderful news!

Why would you want to sponsor someone who insists they can't sell; that they know no one, and that they hate talking to people?  

What if you actively sought two "just customers" on a $100 'preferred' customer program, and got them, each month? What if you taught your team to do the same thing...and they DID? In one year, you ALONE would have contributed $2400 a MONTH to your PERSONAL volume!

Now, how about this:

What if, through team building and duplication of effort, 300 distributors, ANYWHERE in the confines of your generational pay, managed to do the same thing? Do you know how much total volume that meager effort adds to your overall volume? Ready? $720,000!  Even at 1%, that's a whopping $7200 extra a month!

I say that product results are what "ground" any exciting opportunity.

A compensation plan is only as good as how well the products work or sell. So LEADING with the product will generally result in at least an interested customer. An enthusiastic customer might be the BEST kind of builder. A good entrepreneur may be open to building a lucrative business...but a wise one will insist on trying the product or products, first! Want to be a preferred customer and save money? I'd be DELIGHTED to oblige!

'Fire in your belly from an unbelievable product result? Let me show you how we can make a fortune together!